
The Champions Burger
Crowned at Mestalla
- Food
- Boost
- 2026
Context
The Champions Burger travels across Spain in search of the country's best burger. On June 9th, 2026, it landed at its biggest stop yet: Camp de Mestalla. Over 300,000 people in a stadium built for finals. Through Laia&Laura, we were commissioned to create the teaser that would open the event.
Application
A spot with Super Bowl soul: stadium epic, hyper slow motion and food porn in equal parts. The burger isn't introduced — it's crowned. Tight shots, ingredient by ingredient, with the level of detail a product this mouthwatering demands.



Process
A piece generated entirely with AI, directed like a traditional shoot. Burger casting — yes, casting —, hand casting, and fine-tuned lighting and atmosphere until we found the exact Mestalla we were after. Then hours and hours of shot-by-shot animation and a finish polished down to the last glint on the bun.






Impact
1.2M views, 600 interactions and 300,000 attendees waiting at Mestalla. Super Bowl finish on timings that are anything but. And not a single burger wasted in the process.

