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The Champions Burger — the teaser film that opened the Mestalla stop

The Champions Burger

Crowned at Mestalla

  • Food
  • Boost
  • 2026

Context

The Champions Burger travels across Spain in search of the country's best burger. On June 9th, 2026, it landed at its biggest stop yet: Camp de Mestalla. Over 300,000 people in a stadium built for finals. Through Laia&Laura, we were commissioned to create the teaser that would open the event.

Application

A spot with Super Bowl soul: stadium epic, hyper slow motion and food porn in equal parts. The burger isn't introduced — it's crowned. Tight shots, ingredient by ingredient, with the level of detail a product this mouthwatering demands.

The Champions Burger — the "the BIG GAME" poster lit on a Valencia bus shelter at night
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Process

A piece generated entirely with AI, directed like a traditional shoot. Burger casting — yes, casting —, hand casting, and fine-tuned lighting and atmosphere until we found the exact Mestalla we were after. Then hours and hours of shot-by-shot animation and a finish polished down to the last glint on the bun.

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The Champions Burger — the master beauty shot of the burger
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The Champions Burger — melted cheddar in macro

Impact

1.2M views, 600 interactions and 300,000 attendees waiting at Mestalla. Super Bowl finish on timings that are anything but. And not a single burger wasted in the process.