Alien Audi

In the summer of 2025, Audi introduced its new hybrid range with a spot that framed the technology as if it had come from another planet. It ended on a wink: a toy alien. That detail became the most talked-about part of the campaign on social. Audi and DDB decided to turn it into an activation — 30 units of the figure, given away among the community — and brought us in to produce it.

The campaign kicked off with a full-3D reveal piece, steeped in nineties sci-fi aesthetics — a tone that hooked people and left them waiting for what came next. Then came the mechanics piece, where the alien comes to life, followed by a rollout across multiple posts to keep the pulse going on social throughout the activation.

Stretching the campaign across so many deliverables at a time when integrating 3D over live-action footage wasn't what it is today. We schematically rebuilt each scenario in 3D to place the alien with precision, then animated the pieces with AI — saving weeks of rigging without compromising the integration.

1.2M interactions. 4.9K comments. 1.3K giveaway entries.

And a project that until recently wouldn't have been feasible on this budget or this timeline: feature-animation finish, at the speed and cost of a campaign that only lives on social.