The accountants for the film industry.

Primatus are a one-stop shop for finance and accountancy, primarily focusing on the Tech, creative, and media industries. An always-evolving digital-first corporation offering a wide range of services with an exceptional levelof care.

Getting away from the gray world of corporative accountancy, we pushed Primatus to sit comfortably within the creative landscape. Their identity creates a generative system that is able to flex with the growing philosophy of the brand.

Client: Primatus
Year: 2022

Pointing forward

A simple visualization of four arrows pointing in the same direction set the brand's starting point. This creates a straight-forward geometric system that allows the brand to be consistent and variable within the same space.

Generative identity

Their identity is part of a generative system flexible enough to gather lots of possible combinations. This approach allows the client to create consistent sub-brands every time they offer a new service.

Bringing it together

Aiming for consistency, we created a quick effect to be applied with one click on all of the company's main photography. Inspired by the reflection of the glass, this one-click action tool brings all their photography together with the same tonality and look.