A breathing brand identity

Mahila is a yoga studio designed to support women in their different stages of life. Their aim is to go beyond yoga and become a place to share everyday experiences.

At the early stages of the process, our client positioned their brand around the magical and mystic landscape. However, they also wanted to keep neutrality to reach all women, thus we asked them to review the brand's strategy together.

In the end, we reached a common ground that helped us to create a living identity that appeals to a feeling, a sense of well-being. It was not entirely about yoga, it was about women, care, and life.

Client: Mahila
Website: centromahila.com
Year: 2021

Liquid air

We designed an organic identity inspired by the movements of water and air, the two essential elements of life.

Relating to pregnancy as our starting point, we took the womb as a place of well-being and care. Mahila is a representation of that environment, a simil that helped us to develop a consistent and balanced brand behaviour.

Generative design allowed us to create that organic and unexpected feeling. It has a natural perception while being created with a computer. Plus, it allows us to generate infinite unique variatons and visuals.